The promo
Behind the scenes
The brief
Produce a high-energy broadcast promo for one of New York’s most recognizable networks, featuring its celebrity on-air personalities and capturing the pulse of the city.
The challenge
A complete campaign, from initial creative through delivery, on an extremely tight schedule: multiple studio and city setups coordinated over a two-day shoot with limited prep, holding the network’s premium look throughout.
The solution
We took their concept, turned it into the full script, ran the production and carried it through post, streamlining workflows to hit the deadline. We filmed ABC’s celebrity talent plus a cast and extras across Manhattan and in studio.
The result
A sharp, on-brand promo with broadcast quality at speed — proof we move fast without sacrificing craft.
