Batteries Plus
“Battery Pack” — five comedy spots and a photo campaign, built on practical gags.
“Battery Pack” — Fisherman
“Battery Pack” — Piñata
“Battery Pack” — Champ
“Battery Pack” — Costumes
“Battery Pack” — Chirp Chirp
The brief
A five-spot comedy campaign for a national retailer, plus a photo campaign shot alongside it — one crew, one schedule, every asset.
The approach
Built almost entirely on practical gags. For the spot where a fisherman hooks a store employee and hoists him into the air, we tested green screen — the float read stiff — and tested AI, which wouldn’t blend convincingly into a real environment. The answer was to fly the actor on a rig and clean the cable up in post.
Why practical
Practical builds energy on set: the crew is laughing along, new ideas show up in the moment, and the actors get a real audience and something physical to play with. That fun ends up on screen.
The result
Five finished films plus stills, taken from agency concept through production, VFX, color, music and mix — delivered as one campaign.
Pre-production
The gags
