All case studies
Real People
Boss Molly
“Origins” — a branded documentary that lets the people tell it.
01 The film :60
Boss Molly “Origins”
02 The story
The brief
Tell the origin story behind Boss Molly bourbon in a way that feels earned rather than advertised.
The approach
Real people, not actors. Documentary-style, interview-led, shot on two cameras so a conversation never has to stop for a reset — the story comes out of what people actually say.
Why it works
Grounded in empathy and truth: when the people are real, the brand inherits their credibility instead of borrowing someone else’s.
The result
A :60 brand film carried entirely by its subjects, finished to spot standard with color at Nice Shoes and sound at Audiography.
Delivered
03 Stills
04 Credits
Direction & production
Director, EP Brad Hasse
Production Flying Cactus
DP Thomas Chaves
2nd Camera Owen Donovan
On set
1st AC Alex Collins
Gaffer Kevin Deming
Key Grip Dan Haslup
Grip & Electric Mastershot Films
Post
Editor Brad Hasse
Assistant Editor Kevin Deming
Color Lenny Mastrandrea // Nice Shoes
Sound Design & Mix Paul Vitolins // Audiography